Using Bulk SMS Service To Grow Your Business

 Table Of Contents

• What is Bulk SMS Marketing?

• Benefits of Bulk SMS for Small Business

• How SMS Marketing Works

• Setting Up a Text Message Marketing Campaign

• How to Write Text Messages to Bring in Customers

• Business Bulk SMS Best Practices

• Small Business Resources for Business & Personal Growth

Know a days the increasingly using smartphones and other mobile devices to get digital information while they are on the road. 97% of the Population now own a mobile, and 85% of those are smartphones, according to Pew Research. And 68% of adults who were polled use their mobile devices for an average of 3-6 hours every day.

Along with mobile, Bulk SMS has grown in popularity over time, with 1.5 trillion more text messages sent and received between 2017 and 2023. Due to its widespread use, text messaging is a logical choice for connecting with both current and new consumers.

In actuality, your consumers want to hear from you by SMS. According to SMS marketing data, 83% of clients want SMS appointment reminders, 54% want text-based promotions, and 66% want SMS service notifications. So why not satisfy your consumers' needs?

Let's examine Bulk SMS marketing in more detail and how you may use it to meet your client's demands.

What is Bulk SMS Marketing?

Bulk SMS marketing is the practice of communicating directly with current and future clients using SMS messages on their mobile devices, allowing you to get in touch with them more swiftly. Due to its greater open rate than email, texting is a great addition to email marketing.

Bulk SMS is so common because it enables you to send personalized messages to your audience wherever they are. SMS marketing may be used to reach your target market directly on their mobile devices and provide business news, offers, promotions, and other pertinent information. This enables you to stand out from the crowd on social media and develop brand recognition on a more personal level.

Benefits of Bulk SMS for Small Business

There are several advantages to using business text messaging to interact with both current and new clients, including the following:

HIGH ENGAGEMENT RATES

SMS users are more likely to read and reply to messages promptly. Take into account these Bulk SMS facts:

• 90% of individuals read texts within three minutes.

• Compared to emails, which only have a 20% open rate, texts have a 98% open rate.

• Compared to emails, which have a response rate of 6%, SMS texts have a 45% response rate.

• Response times for texts are 90 seconds as opposed to 90 minutes, which is 60 times faster.

BOOSTS REVENUE

Almost 96% of marketers that use marketing via bulk SMS claim that it increased their income. According to the same study, eCommerce marketers made an average of $71 for every dollar they spent on Bulk SMS initiatives. These marketers use an automated text message "welcome series" for new clients as one method of achieving these goals.

FACILITATES CUSTOMER SERVICE

Bulk SMS Services aren't usually included with SMS. It may also be used for customer service. SMS live chat makes it easy to have two-way interactions with clients from anywhere. Additionally, it makes it simple for you and your team to quickly reply to consumer concerns.

COST-EFFECTIVE

Using business text messaging is affordable, especially if you start off small and your company phone plan includes unlimited text messaging. However, utilizing a mass texting provider is often no more expensive than using a mass email service, even when you are ready to expand to bulk text messages.

EASY TO WRITE

Since there are fewer factors to take into consideration and shorter total messages, writing an SMS for marketing is simpler than writing email outreach marketing. You don't even need to worry about coming up with the ideal subject line to get receivers to read your messages because of the greater open rate of text messages.

How SMS Marketing Works

Bulk SMS marketing depends on your consumer database, just like any initiative. Try to collect names, mobile phone numbers, and other vital details from your consumers when you engage with them, such as where they live, customer type, and interests. During the sales process, this information may be collected by getting potential clients to opt in using a variety of techniques. These may be methods like email, links on your website, mailing list signups, or advertising a phone number so that potential clients and consumers may choose to receive text messages from your company.

Popular uses of Bulk SMS outreach include:

• Delivery status

• Purchase receipts

• Special offers

• Discount codes

• Appointment reminders

• Secondary messages following the download of the mobile app or other interaction

The more effectively you can categorize your audience and deliver them more individualized messaging, the more information you have. This helps you to interact with possible new clients and build deeper relationships with your current consumers.

Setting Up a Text Message Marketing Campaign

It's imperative that you obtain consent from every person on your list before starting your first text campaign. To avoid breaking Federal Communications Commission (FCC) rules, this is not just a matter of common decency but also a legal necessity.

If you decide to conduct bulk text campaigns, you may select to send your messages via a mass texting provider or one of the numerous other texting options that are readily available. As an all-in-one marketing automation tool for text campaign development and outcomes tracking, SMS marketing software frequently offers both data collecting and message sending functionalities.

How to Write Text Messages to Bring in Customers

Business texting is different from personal texting. Here are some rules to keep in mind to ensure you get the best results from your text message marketing efforts.

1. BE BRIEF

Although you could have a practice of sending friends and family longer personal texts on a daily basis, your clients like to only sometimes receive short, single texts from you. Limit your message length to 160 characters or fewer, and be direct.

2. USE TARGETED MESSAGING

Divide your list into groups, then write customized messages for each one. With this strategy, there is a greater chance that each message will be understood by the audience and prompt the intended response.

3. INCLUDE A CALL-TO-ACTION (CTA)

Sending text messages to your clients and potential clients just to say hello is a waste of their time. Every email you send to your list must have a clear objective and a call to action. This makes it simple for customers to respond to the message if they are moved to do so. An excellent option to add a CTA and reduce the number of characters is to use a branded link in your message.

4. LIMIT MESSAGE FREQUENCY

If you could have a practice of sending friends and family longer personal texts on a daily basis, your clients like to only sometimes receive short, single texts from you. Limit your message length to 160 characters or fewer, and be direct.

5. WATCH YOUR TIMING

By sms during times when your audience is most likely to see the message, you'll raise engagement and response rates. When scheduling bulk communications, take schedules and time zones into account.

For instance, an excellent time to send texts is around lunch. However, avoid scheduling them for the wee hours of the morning. You run the risk of waking your receiver up with a message notice if they don't have "Do Not Disturb" mode enabled on their phone. They will undoubtedly be upset by this and perhaps unsubscribe as a result.

Business Bulk SMS Best Practices

Spamming individuals with commercial messages, which was once widespread practice, is now prohibited. The Federal Communications Commission (FCC) asserts that sending SMS without a specific agreement is illegal. Otherwise, you run the danger of breaking FCC regulations, which are subject to heavy fines and other consequences.

Prior to sending text messages to individuals on your list, make the effort to obtain their consent from clients or leads to make sure they will be read. Additionally, obtaining consent stops you from annoying people who do not wish to receive them.

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