E-commerce SMS Marketing: Killer Strategies [2023]

 Discover the most effective bulk sms strategies for eCommerce companies, along with the tools, advice, and best practices you should use.

How frequently have you received a text message from a brand you like? If you said "none," you should venture outside more. We can't help but open text messages since they are so alluring.

And for eCommerce firms, text messaging is a very effective marketing method because of this.

Around 98% of text messages are opened on average.

According to 99Firms, 48.7 million customers have chosen to receive SMS communications from companies.

Additionally, SMS response rates outperform phone call response rates by 295 %.

We discuss some of the best SMS marketing techniques and resources in this manual to assist you in expanding your company.

Let's start now.

What is SMS marketing?

SMS marketing utilizes text messages (SMS) to send promotional campaigns or transactional communications for marketing objectives. Those who have agreed to receive these communications from your company primarily intended to get them in order to inform them of time-sensitive offers, updates, and alerts.

How do you send out SMS messages?

It's likely that the SMS functions are already included if your eCommerce store currently uses email software.

For instance, Msgclub's SMS marketing capabilities provide all the tools you might possibly need to develop effective text message campaigns.

Here's how to create a text message marketing campaign.

1 - Create the campaign

Go to your Msgclub dashboard and create a new campaign. Name it, choose the right tags, and choose SMS.

Then click on the button that says “Transactional SMS”

2 - Select your recipients.

Choose the precise list to which you want to deliver your SMS marketing campaign.

Don't forget to get their phone numbers at the register or from other marketing initiatives.

It could be the case that despite having a sizable email subscriber list, no one on it has a phone number. In such an instance, you would need to gather that data first before creating your SMS campaign.

3 - Write your text message

Here is where you would write the body of your message.

4 - Send an SMS

Next, ensure everything appears to be set up properly by checking the settings.

Verify the tracking is accurate, that you've chosen the correct list (see screenshot below), and that the pricing appears to be accurate.

If you're not set on utilizing a certain tool, it's a good idea to compare prices from multiple suppliers as they will charge you differently per text.

Click to schedule or submit your campaign when all is in order.

After learning how to start up your SMS marketing campaign, let's discuss the many methods you may expand your SMS subscriber list.

SMS marketing strategy

You require a list of subscribers before you can send any text messaging campaigns.

Because your consumers truly want (and expect) to hear from you after the purchase, it's simpler to achieve with eCommerce than it is with other types of businesses.

You can establish a sensible SMS strategy after you have a means for your clients to choose to receive text messages from you (either through checkout or a popup).

Now, keep in mind that if you combine your SMS approach with additional platforms like user-generated content (UGC), push alerts, email marketing campaigns, and chatbots, it will be much more effective.

Your company's SMS strategy must be a component of a comprehensive omnichannel marketing plan.

This concludes our overview of SMS marketing. Always feel free to get in touch if you need assistance getting started or want to collaborate with a reputable marketing professional.