WhatsApp Automation: What is It, Benefits

One of the best ways to automate typical customer inquiries and welcome and farewell messages to your subscribers on WhatsApp is using WhatsApp Automation. 


We'll go through all there is to know about WhatsApp Business automation in this post, including how to use the WhatsApp Business App and API to automate messages.


What is WhatsApp Automation?


The technique of employing a software to automate messaging and communication on WhatsApp is referred to as WhatsApp automation. By automating repetitive processes, WhatsApp Business automation enables organizations to streamline their customer care, promotional communications, and reminders. Businesses can improve their response times, lower costs, and boost customer happiness by utilizing WhatsApp Automation.


Examples of WhatsApp Business automated messages sent using the WhatsApp Business app include welcome and farewell messages, Abandoned Cart reminders, and Order updates. 


You'll need a platform like Msgclub, backed by the WhatsApp Business API, to automate typical customer enquiries and alerts like Order Confirmation, delivery, payments, and more. 


Benefits of WhatsApp Automation for your Business


By automating messages on WhatsApp, you can:



  • Save your team's time and effort - By automating routine user enquiries, you may free up critical time that your agents can utilize to finish other pressing duties. 


  • Keeping your business operations 24/7, even on weekends and holidays, is possible by enabling pre-set reactions. Users will always get an automated reply whenever they send you a message.


  • 5x more users may be engaged with by using WhatsApp, which has a 5x higher engagement rate than emails and SMS. You can generate 5 times more engagement & high-quality leads for your company by automating WhatsApp messages. 



How to automate WhatsApp messages?


There are 2 simple ways to setup WhatsApp Business Automation including:


  • WhatsApp Business App

  • WhatsApp Business API


WhatsApp Automation with WhatsApp Business App


With the WhatsApp Business App, you can establish up:


  • Welcome message

  • Absent Message 

  • Custom ScheduleMessage 

  • Outside business hours message


The procedures listed below can be used to automate WhatsApp messages via the Business App:


  • Open WhatsApp Business App

  • Click the 'three dots' on the top-right corner

  • Open Business ToolsClick 

  • 'Greeting/ Away Message

  • 'Turn on 'Send Greeting/ Away Message'

  • There is an auto-generated Greeting/ Away Message already set. You can choose that or customize the Message by clicking the pencil icon.


Limitations of WhatsApp Automation with WhatsApp Business App


The WhatsApp Business App is an excellent option for setting up automated responses for small and independent enterprises.


WhatsApp Business won't be the best option for you if you're a big business trying to use WhatsApp to reach audiences throughout the world, though!


There are several restrictions with the WhatsApp Business App, including:


  • A 256-user WhatsApp broadcast limit. Additionally, only those who have added you to their contacts will receive it. 


  • You cannot configure WhatsApp's Auto reply feature for very basic use cases.


  • No analytics tracking option


  • Inability to monitor agent performance.


  • Cannot automate customer assistance using WhatsApp Chatbot integration


  • There is no opportunity to integrate with CRMs or 3rd party applications 


  • There are no automated notifications available


  • Messages with Clickable Buttons Cannot Be Sent


  •  It's impossible to obtain a WhatsApp Green Tick. 


When automating WhatsApp messages to users, pick WhatsApp Business API if you want to achieve the Use Cases described above. 


WhatsApp Automation with WhatsApp Business API


By setting up a WhatsApp Chatbot for auto-replies, you can use the WhatsApp Business API to accomplish much more than simple greetings.


Msgclub makes it simple to set up WhatsApp Business automation. The smartest WhatsApp engagement suite, Msgclub, was created using the official WhatsApp Business APIs. 


For order confirmation, delivery updates, reminders for abandoned carts, application dropoff reminders, and many more uses, you may easily automate WhatsApp messages. Msgclub provides Whatsapp Business API Services. To start a trial click here.


Frequently asked questions ( FAQ )


1. Can I get OTP on WhatsApp?


It's vital to note that you must first apply for the WhatsApp API and receive approval on your own number in order to send OTP messages on WhatsApp using your own dedicated number. You can start using your number as soon as it is approved. From your own dedicated number, which enables two-way conversation, you can send OTP messages.


2. Why am I getting OTP messages for WhatsApp?


The fact that you are receiving this notification indicates that someone has requested the registration code by entering your phone number. This frequently occurs when a user types in the wrong number when registering, and it can also happen when someone tries to take over your account.



You can also check our other relevent blog Whatsapp Business

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