15 Ways to Segment Your Business Bulk SMS Service Lists

Customers like texting for business because it seems personal. Since they often text their friends and family, it feels natural to them when members of your staff do the same. Each SMS that clients get from your company should be succinct, straightforward, helpful, and personalized if you're doing it correctly. 

Platforms for business text messaging may automatically personalize outgoing SMS by inserting data from clients' custom fields using merge tokens. Teams should utilize SMS lists to further personalize their communications even with this crucial feature.

Every marketer is aware that a message's likelihood of resonating with its target audience increases with its level of targeting. Teams should limit their SMS lists as much as possible when organizing a bulk sms or SMS marketing campaign. They may then design SMS themes that are specifically tailored to each list.

We have compiled a list of 15 techniques for segmenting your corporate text messaging lists to assist your teams in developing effective, focused campaigns. 

Let's start now.

How to Segment Your Bulk SMS Lists 

Segment by Subscription Date

Customers who recently opted in should get different messages than those who opted in before. Configure your corporate text messaging system to add new opt-ins to a list automatically. Think about sending those clients an automated welcome text as well.  

Segment by Past Purchases

Customers who have previously made purchases from your company should get highly personalized follow-up SMS that enquires about how happy they were with their most recent transaction. If you want to list the order number instead of the product name, use custom fields. Additionally, your team might wish to ask these clients to complete CSAT surveys. 

Segment by Purchase Interests

Customers that text in with inquiries about a certain product should be added to a list indicating interest in that product. You can SMS them afterward with product updates or announcements of comparable products. 

Segment by Cart Abandonment

If your corporate text messaging platform and an e-commerce platform are connected through SMS, you may automatically text consumers who leave their carts unattended. Put these clients on a list of cart abandoners so you may contact them again later. To entice consumers who frequently leave their shopping carts empty to complete a purchase, you may even design a unique list just for them. 

Segment by Sales Cycle Stage

You will have consumers in different phases of the sales cycle regardless of the industry or size of your business. Each group should receive unique texts as part of SMS marketing initiatives. Consider dividing them into three distinct lists: new leads, qualifying leads, and customers. 

Segment by Loyalty Status

To make your existing customers feel valued by your business, you must take care of them. Add customers who have been with you for a long time or who participate in your loyalty program to a special list. Send these clients special offers or news about new products. 

Segment by Satisfaction Index

Customers' replies to surveys should be noted when they are returned. Customers that provide lower CSAT ratings may be added to a list of low-satisfaction customers so that your team can quickly offer them follow-up comments. 

Segment by Survey Status

Include clients in an SMS drip campaign if they haven't answered a survey asking for feedback. These consumers will receive frequent reminders from the campaign to participate in the survey whenever they can. 

Segment by Interaction Frequency

Customers who text your business regularly are more likely to find it pleasant to get an SMS. Make a list of clients who interact with your brand at least once every month. Send them anything, including requests for surveys and corporate updates. 

Segment by Cross-Channel Interest

Customers should be added to a separate email-SMS list if they have subscribed to both your email newsletter and SMS services. Targeting these clients with specialized cross-channel marketing will make sure that your material reaches them in some manner. 

Segment by Event Attendance 

Customers that stop by your physical business or patronize your community activities have to additionally be included in a particular list. These clients can get event invites and shop alerts from your staff, which will motivate them to visit more frequently. 

Segment by Entry Point

The channels through which your incoming messages are coming might be determined by your corporate text messaging software. Teams may quickly deliver Apple or Android-specific notifications to consumers who enter through certain entry points about a new app or feature. 

Segment by Location

Create segments depending on location for larger campaigns. While a client from NYC could appreciate the news that a store is operating late during a blizzard, a customer from a small town in the Midwest might welcome learning that their favorite business will have a booth at the community fair. 

Segment by Job

What material you deliver to customers depends heavily on their jobs if you own a B2B company. Lists can be divided into sections according to job type, industry, or seniority level; each segment needs a unique tone and substance.

Segment by Persona

Your sales or marketing team may have a few pre-established client personas. Create a unique list for each persona as well as include business text messaging in your standard marketing targeting strategies. 

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