Bulk SMS And WhatsApp Marketing:

Given the aforementioned figures, it is evident that cellphones play a significant role in people's lives. So why not use it to sell your goods?


Well, some companies do utilize WhatsApp Business or SMS marketing. However, the majority of firms today are either unsure of how to begin or are unsure which path to go.


The fundamentals of SMS and WhatsApp marketing, which one is better for your company, and which of these two strategies is best suited for particular marketing use cases are all covered in this essay on SMS versus WhatsApp marketing.



What is WhatsApp marketing?


WhatsApp marketing is a type of messaging marketing in which businesses use the messaging app to market or sell items and develop relationships with customers. 


It includes a range of marketing and advertising initiatives executed using WhatsApp Business or WhatsApp Business API. These platforms let companies start and control discussions with their clients. 


Businesses mostly use WhatsApp for marketing in three ways:


1. Promotion and offers


WhatsApp might be an excellent approach to sell a new product if you want to release it and it already has a user base. Existing clients can be offered cross-sells on your recently introduced product.


But always remember to get their consent before sending any customers promotional messages.


2. Order Tracking


If you own an e-commerce business, use WhatsApp to update your customers on their orders. Details like the ETA, shipping date, product description, and so forth may be included in the message.


3. Getting Feedback


WhatsApp is used by many businesses to solicit client feedback on the goods and services they offer. Because they can request reviews or feedback on the services they offer, hotels and restaurants are most suited to use this strategy.


WhatsApp marketing numbers


Numbers are more persuasive than words. So let's start talking numbers.


Including China, WhatsApp is accessible in 180 countries and is used by 69% of internet users.

The number of businesses using WhatsApp Business to sell their goods and services is estimated to be above 50 million, and it keeps growing.


Here are some significant statistics about WhatsApp marketing:


  • Businesses may now streamline customer service by 225% thanks to WhatsApp Business.

  • The open rate for the WhatsApp Business API is 99%, which is 1% higher than SMS marketing.

  • Every month, more than 40 million individuals utilize WhatsApp's company catalog feature to find goods or services.

  • Every day, almost 175 million people use WhatsApp to get in touch with businesses.


What is Bulk SMS Marketing?


Bulk SMS marketing is the practice of using text messages to convey personalized and targeted messages for marketing objectives. 


Even while SMS was created to stay in touch with friends and family, businesses use it to distribute offers, notifications, and updates that must be sent in a hurry.


Businesses typically utilize Bulk SMS to send two main categories of marketing messages:


1. Promotional 

SMS messages that advertise new product launches, discounts, or the start of fresh sales are referred to as promotional messages.


2. Transactional

Transactional messages are mostly used by e-commerce businesses to inform customers about the orders they have placed. Customers are informed of the product's shipping status as well as the delivery date and time.


Msgclub provides Bulk SMS and Whatsapp Business Api Services . To start trial Click Here.


Frequently asked questions ( FAQ )


1. Can we send promotional messages on WhatsApp?

  

Yes, starting in September 2021, businesses are able to send promotional messages over WhatsApp. With the WhatsApp Business API, businesses can use WhatsApp to give unlimited users discount discounts, promotional offers, coupons, product launch notifications, alerts, and more.


2. Are WhatsApp messages used for Advertising?

  

In order to generate three times as many sales and conversions, many major firms, like Flipkart, Zepto, Eazy Diner, Vivo, Skullcandy, and many others, send marketing messages on WhatsApp


You can also check our other relevent blog Whatsapp Business

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