Bulk WhatsApp Sender: use cases and the best software

Customers have typically received newsletters, event invitations, and other marketing materials by email from businesses. But in recent years, messaging apps like WhatsApp Business have become an important part of customer communication.

The ease of use and quickness of messaging apps for users are what are driving this transition. While bulk outbound messaging with WhatsApp Business was previously not possible, companies can now use a Bulk WhatsApp Sender to communicate with a large number of clients at once. This technology enables businesses to stay in touch with their clients via their preferred method of communication by informing them about discounts, promoting new products, or sending service updates.

We'll talk about using a WhatsApp Bulk Sender for your business in this article.

What is a Bulk WhatsApp Sender?

A WhatsApp Business user can send messages to several phone numbers at once using a technology called a bulk WhatsApp sender. These messages will be interpreted by their recipients as private communications rather than as part of a group chat.

For companies using the WhatsApp Business API, this functionality presents a special potential because it enables them to send outbound messages in addition to reacting to incoming ones. These companies could only respond to incoming messages prior to the introduction of broadcast messaging.

Is using a WhatsApp Bulk Sender legal?

Using a WhatsApp Bulk Sender is entirely legal if you're using the WhatsApp Business API through a WhatsApp Business Solution Provider (BSP). This is so that BSPs can ensure that their clients follow some very rigorous rules. Every consumer must adhere to the WhatsApp Commerce policy, for example.

This implies that a BSP like Msgclub will not allow for the transmission of spam or unsolicited messages.

5 inspiring Bulk WhatsApp Sender use cases

A bulk WhatsApp sender can be a useful tool for businesses and organizations wishing to connect with their audience for a variety of purposes. The use of a bulk WhatsApp sender is demonstrated in the following scenarios.

Send newsletters

Sharing newsletters with clients who have opted in is one of the most popular purposes for a Bulk WhatsApp Sender. This can be a terrific technique to notify your audience of the most recent information from your business or line of items. Depending on your demands, you may use the service to deliver either regular newsletters or unique announcements.

Provide updates on games in a competition

You can use a bulk WhatsApp sender to update participants in a competition or event who have paid tickets. This might contain details on schedule adjustments, postponements, or other crucial news. You may guarantee that attendees have a seamless and delightful experience at your event by informing them of any changes or adjustments.

Send status updates

Notifying clients when your website or services are inaccessible due to problems or scheduled maintenance is another practical use for a bulk WhatsApp sender. This might lessen annoyance and alert your consumers about any outage.

Send back-in-stock alerts

You can use a bulk WhatsApp sender to notify clients who have expressed interest in a product that is currently out of stock when it is back in stock. This might assist in keeping your clients informed and entice them to buy the product once it is ready.

Provide travel or leisure updates

A bulk WhatsApp sender might be used by a travel or leisure organization to inform customers on their journey or vacation. This can include details like gate adjustments, hotel check-in hours, or the tour guide's attire. You may ensure that your customers have a smooth and delightful experience during their travels by keeping them updated on any changes or updates.

In general, a bulk WhatsApp sender can be a useful tool for companies and organizations trying to reach out to their members or clients. A bulk WhatsApp sender can assist you in keeping your clients informed and involved, whether you're delivering newsletters, giving event updates, status updates, back-in-stock alerts, or vacation or leisure updates.

Using the regular app as a WhatsApp Bulk Sender

Businesses may interact with their clients and consumers using the WhatsApp Business app. The software contains a lot of helpful functions, but there are some restrictions on sending mass texts.

You are only able to send bulk messages to persons who have saved the phone number of your company as a contact, and you can only send messages to a total of 256 contacts at once. Additionally, the software can only be utilized by four users at once, which might not be enough for larger organizations with larger staff.

The WhatsApp Business app still allows you to send mass messages despite these restrictions. Here is a detailed explanation on how to accomplish it:

• On your device, launch the WhatsApp Business app.

• Open the app and go to the "Chats" area.

• The "Broadcast lists" option should be visible above your most recent chat if you scroll up.

• The phone numbers of the receivers you want to include in the bulk message can be added by tapping "Broadcast lists" on the screen.

• After you have entered every phone number, give the list a name and select "Send." It will automatically save the list so you can send the same group more mails in the future.

The best WhatsApp Bulk Sender software: The WhatsApp API

For small and medium-sized businesses (SMBs) and corporations that wish to send out mass messages, the WhatsApp Business API is the best option. You will want a smart messaging software programme like Msgclub in order to access the API. It only takes a few minutes to configure the API.

The WhatsApp Business API offers a variety of advantages, such as the capacity to send messages to an audience of 800 people per day, manage incoming messages with numerous users, and use WhatsApp chatbots to automate responses to incoming messages.

Businesses can get beyond the restrictions of the standard WhatsApp Business app and benefit from all the API has to offer by using the WhatsApp Business API. The WhatsApp Business API might be a useful tool for your company if you want to send messages to a wide audience, manage incoming messages more effectively, or automate responses to incoming messages.

Everything you can do with the WhatsApp Bulk Sender feature via the API

Here is a list of all the things you can use the Msgclub API for.

Send a message to 800 recipients a day

With the API, you can send a message to 800 individuals all at once, or you can break your audience into smaller groups and send different messages to each group separately.

For instance, you could divide your recipients into smaller groups of 200 and send four messages to each of two audiences of 400 users. You have the freedom to decide which course of action will work best for your company.

Reach out to customers who have not saved you as a contact

The ability to reach a wider audience, including clients who haven't saved you as a contact in the standard WhatsApp app, is one of the main advantages of using the WhatsApp Business API. While this creates more channels for communication, it's crucial to keep in mind that using the API to spam a list of unrelated contacts is not the best use for it.

Instead, make sure that every one of your recipients is either a current client or has opted-in to receive messages from you. By doing this, you can make sure that your communications are understood by the intended audience and that you are communicating responsibly.

Schedule a bulk message

A message can be sent immediately or scheduled to be sent at a later time. This is especially useful for sending out communications on weekends and during vacations.

Monitor your sent messages

Once your broadcast message has been issued, you can monitor its effectiveness using a dashboard that offers a clear picture of its status. This dashboard will provide details like whether the message has been sent, scheduled, or failed. On the right side, it will also display the cost per transmitted broadcast message. This data might be helpful for tracking the costs connected with sending your message and for determining how well it is performing.

Reply to customers with a team

You might get a lot of responses if you intend to concurrently send a message to 800 people. You might want to think about using the WhatsApp Business API through Msgclub to manage these responses effectively because it offers a shared inbox where you and your team can work together on incoming responses. This can be especially useful if you have a lot of messages to respond to quickly.

The limitations of using the WhatsApp Business API as a bulk sender

Meta created several rules to establish boundaries and make sure that the platform is not overrun by shady marketers in order to prevent spamming and irresponsible marketing on WhatsApp. With the help of these rules, WhatsApp Marketing should become more organized and controlled, protecting users from spam and unsuitable information.

Outbound messages can only be sent with message templates

You must utilize template messages that WhatsApp has approved while using the WhatsApp Business API as a Bulk WhatsApp Message Sender. To be allowed, these templates must abide by the platform's commerce guidelines.

This does not preclude you from modifying your communications to make them more pertinent to your target, though. You can alter your templates to incorporate particular details for each recipient using placeholders like [company name], [receiver name], [order number], and [date]. This can be especially helpful for developing a message that is more focused and engaging and is more likely to be accepted.

Sending outbound messages comes with a cost

Each nation charges a different amount to send a WhatsApp Business template message. Simply multiply the cost of the template by the quantity of recipients to determine the overall cost of a bulk message. Before sending a bulk message, Msgclub allows you to evaluate its overall cost. This makes it possible for you to more effectively plan and budget your marketing initiatives, ensuring that you can reach your target market without going over budget.

While sending bulk communications can be an efficient approach to reach a big audience, there are costs associated with doing so that should be carefully evaluated as part of your entire marketing strategy.

Note that the first 1000 chats per month, whether initiated by users or businesses, are always free.

Bulk messages are sent with a (very) short delay

Bulk messages are sent with a small delay between them to minimize system overload. This means that between the time the first message is sent and the time the last message is sent, there could be a few minutes. Each message's status can be checked in your dashboard. You can monitor when messages are being sent thanks to this.

Go outbound with a WhatsApp Bulk Message Sender

Businesses who want to send outbound messages to their clients via WhatsApp may find a WhatsApp Bulk Message Sender to be a useful tool. A message may be sent to a large number of customers with just a few clicks, and with an open rate of 90% or more, these communications are likely to result in conversions.

Try the official WhatsApp Business Solution Provider Msgclub if you want to get started with a WhatsApp Bulk Message Sender right away. We'll set you up within a few minutes.

Start a free  Msgclub trial today.

Frequently asked questions ( FAQ )

1. How do I use WhatsApp for business?

To use WhatsApp for business, you can follow these steps:

• Download and Install WhatsApp Business App

• Set Up Your Business Profile

• Customize Your Business Profile

• Enable Messaging Tools

• Engage with Customers

• Utilize Broadcast Lists

• Provide High-Quality Customer Support

• Promote Your WhatsApp Business Account

• Analyze and Optimize

Or you can choose a whatsapp business solution provider such as msgclub. With MsgClub’s top class whatsapp business api feature you can interact with your customers easily.

2. What´s WhatsApp Business?

WhatsApp Business is a messaging app specifically designed for businesses to communicate with their customers.It offers a verified Business Profile to enable greater trust in messaging support, which is suitable for managing lower volumes of customer requests for smaller businesses. Meanwhile, larger businesses with an enterprise, commercial.

Most businesses can use WhatsApp Business API to integrate the app into CRM and customer support software for greater scalability. WhatsApp Business offers many features that can benefit small businesses, including verified business profiles, quick replies, automated greetings, message statistics, interactive messages, integration with other platforms and more.

You can also check our other relevent blog Whatsapp Business

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