How to create WhatsApp Display Name that gets easily approved

Customers initially see your WhatsApp Display Name on your WhatsApp Business Profile, which helps them recognise your Brand. If you choose a Display Name for your WhatsApp Business API Account that your clients are not acquainted with, this may cause them to become confused and block you on WhatsApp.

The WhatsApp Commerce and Business policies state that "All Display names should be related to your business and must not violate them." For the WhatsApp Official Business Account, the display name must also follow the formatting and display name rules.

The proper WhatsApp Business Display name must be familiar with your business identity and adhere to the Display Name Guidelines. 

We'll explain how to select the ideal WhatsApp Display name for your WhatsApp Business Account in the guide.

How to choose a WhatsApp Business Display Name?

How difficult can it be to create a WhatsApp Business Display name? After all, a name is simply that. Hold on to that idea, perhaps! To construct a WhatsApp Display, you must adhere to a number of formatting and display name rules.

WhatsApp has laid out some precise formatting instructions. These guidelines must be followed if you want your display name to be authorized (unless the company is already branded in a unique fashion that may not follow the default guidelines).

The correct WhatsApp Display Name for your Business will be set up with their assistance if you deal with a WhatsApp Partner like Msgclub. With msgclub, you may apply for the WhatsApp Business API for free and receive an approval within 10 minutes (complete onboarding and support are offered). 

WhatsApp Display Name Ideas & Guidelines

The WhatsApp Display name guidelines are provided here, along with some suggestions for names that will be approved within five minutes.

1. Your display name must correspond to your company's name. 

Your company's product, service, or department should be represented in your WhatsApp display name. Even if it is a test or demo account, it must still be clearly associated with your company, as evidenced by the display name (for instance, "Jennifer's Cupcake Bakery").

If a Display Name contains a person's complete name, a generic term (like "Beer"), a generic geographic location (like "India"), a slogan, or a lengthy description, WhatsApp will certainly reject it. Also, keep in mind that the WhatsApp team will need to approve any organization connected to a government.

2. Avoid from capitalized

All caps should not be used in display names. It must be capitalized precisely as it is in your business name, using proper grammar.

As an illustration, PRIYA'S PICKLE E-STORE will be turned down. Priya's Pickle E-Store would be the proper display name.

The display name "PRIYA'S PICKLE E-STORE" is permitted if the company already uses all caps for its branding.

Now, the first letter of any words you are adding that are acceptable needs to be capitalized. For instance, "Li'l Cupcakes Demo" won't be authorized, but "Li'l Cupcakes Test" will.  

3. Pay attention to the display name's spacing

The display name's spacing and the business name's spacing should be identical. For instance, a business called Li'l Cupcake Store won't be accepted if it utilizes the display name Li'l Cupcake Store. 

There shouldn't be any extra spaces, punctuation, emojis, or characters. Therefore, Li'l Cupcake StoreTM or Priya's Pickle E-Store will be rejected right away.

4. Avoid using superfluous words.

A brand's display name shouldn't contain any more words unless they are used to denote a nation, an area, a division or function, or a test or demo account. For instance, "Li'l Cupcakes Mexico" or "Li'l Cupcakes Customer Support" are okay, but "Li'l Cupcake Official Account" is not.

5. Requires a minimum of 3 characters

A display name must have three characters or more. For instance, the display name "KT Sir" for a business with the name "KT Sir" is allowed, but merely "KT" is not because it has fewer than two letters.

6. Avoid using URLs in display names

The URL Format shouldn't have a display name. For instance, it is unacceptable to use "FreshProduce.com".

7. Maintaining exterior branding consistency 

A WhatsApp display name needs to be branded consistently with other online properties (like a business' website). 

To put it another way, your website has to include your WhatsApp Display Name. Your website should display "Fresh Produce Cold Pressed Juices" if you select it as your Display name. What will be permitted and what won't be permitted in a WhatsApp display name are listed below:

Fresh Produce Cold Pressed Juices (exactly as it is branded on your website) are accepted.

Rejected: Fresh Produce Juices (you removed "Cold Pressed" from your branding).

Additionally rejected: FP Juices that have been cold-pressed (no acronyms or abbreviated forms).

8. Clearly demonstrate your connection to your business. 

Another prerequisite is that there must be a clear connection between your display name and your company. 

In other words, it must be mentioned in references in outside media or on the firm website. 

So, for instance, a charity whose name is included on the website of a nonprofit organization will be accepted, but a charity whose name is not listed on any other websites will not be accepted.

You should include "by [business name]" to indicate the relationship between the company and the brand if it is unclear, for example, "Accessories by Yogi Fashion."

Additionally, the name of a management company or any other third party should not appear in your company's display name. You cannot, for instance, use the display name "Sunlight Agency for Jolanda's Beer Mugs".

Get started with effective communication via WhatsApp business API

Following the rules is the only thing you need to do to get your WhatsApp Business Display name approved.

Following the aforementioned guidelines, Msgclub clients have had approval times of as little as 10 minutes for their WhatsApp Business Display names. 

You can broadcast messages via the Msgclub to thousands of users at once using Msgclub. 

With WhatsApp Chatbot & Live Chat, you can provide your users with chat support around-the-clock. 

Additionally, you may automatically notify your users of things like appointment changes, application rejections, payment due dates, etc. 

Would you like free setup assistance from our customer success team for your WhatsApp Business API account? Apply for the free WhatsApp API now. 

Frequently asked questions ( FAQ )

1. What is a WhatsApp Business Display Name?

When people open your WhatsApp Business API account profile, they may see your name by clicking on the display name. It resembles any name we give to one of our WhatsApp Apps.

2. How to show users WhatsApp display name instead of number?

On a user's screen, only official WhatsApp Business Accounts with their WhatsApp business name rather than a number are visible. The user's screen will display General WhatsApp Business Accounts along with their phone number.

You can also check our other relevent blog Whatsapp Business

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