Top 9 benefits of using WhatsApp Business

That is the total number of WhatsApp users worldwide. 1 in 4 people currently use this well-known texting app, to give you some context. 

It has successfully displaced rivals like Skype over the past 13 years and emerged as the main method of communication for people all around the world. 

The WhatsApp app's design (and hence, its intended usage) have changed over time. 

When WhatsApp first launched in 2009, users could only send and receive text messages. Over time, users were able to voice call, video call, send and receive gifs and emojis, and create groups. WhatsApp is still developing today and has entered a brand-new market: marketplaces. 

The most important advantages that companies can get from using WhatsApp Business will be discussed in this post. 

What is WhatsApp Business?

A free international messaging and customer service app, WhatsApp Business is accessible on both iOS and Android devices. It adds a personal touch while streamlining corporate workflow and consumer communication.

Even while WhatsApp Business was designed particularly for small businesses, it later unveiled the WhatsApp Business API to serve larger corporations. 

Working with a team is made simpler by the WhatsApp Business API, which enables big enterprises to handle enormous volumes of messages and is accessible from numerous devices. 

Top 9 benefits of using WhatsApp Business

You may be familiar with WhatsApp Business.

However, you're unsure if your company is prepared for it. 

It can take a while to set up a new customer assistance channel. So, you may be considering if investing in a new customer support product is even worthwhile of your time and effort.

Absolutely.

This is why.

1. Meet your customers where they already are

With over 2 billion users, it's likely that a sizable portion of your consumer base already utilizes WhatsApp. 

Would you think that WhatsApp sends over 1.1 million messages every second? Additionally, research indicates that every single day, more than 175 million users message a WhatsApp business account. 

It is more convenient to use an established and incredibly popular message channel rather than developing a new communication channel and investing the time and energy to transfer clients to that platform. 

2. Offer better customer support 

Have you ever delayed reading or replying to emails? 

I agree, too. 

With WhatsApp, it's far simpler to send a fast text message and finish a conversation that might have normally taken hours or even days to complete via email.Long phone conversations can waste a lot of time for both the customer care personnel and the customer. Furthermore, according to studies, 90% of respondents to instant messaging apps do so within 30 minutes, compared to 17% for emails.

Enter on WhatsApp. 

The ease of use of this instant messaging app surpasses that of more conventional communication methods like emails and phone conversations. 

Faster responses result in happier clients. 

More revenue and a higher customer retention rate result from content customers.

A really great feature that WhatsApp Business provides is the ability to embed the WhatsApp Chat Button on your website. You can continue a discussion with your clients using this button even after they leave your website.

Additionally, it simplifies things for your clients since they won't need to open the website every time they have a question. They can easily get in touch with you via WhatsApp, which is their main method of communication. 

3. Form a personal connection with customers

WhatsApp is used by people to communicate with their loved ones. It's a casual style of instant chatting that screams human interaction.

Customers will place you in the same category as them if you opt to use WhatsApp Business to communicate with them.

Through WhatsApp Marketing, you may establish more personal connections that will increase your customers' lifetime value. 

According to studies, 70% of emotionally invested consumers spend twice as much or more on the brand they are committed to.  Customer care becomes more humanized with the help of WhatsApp Business, which gives it a voice and a face. 

The Polar Company is a great illustration of how to use WhatsApp to create customized connections.

The Polar Company's customer service was revolutionized by the use of the WhatsApp Business API, which allowed them to serve their clientele considerably more effectively. 

They receive more than 300 tickets per day, and manually sorting them out was taking up a significant amount of their time. 

Additionally, the Polar Company was able to reach out to customers in several regions utilizing the same number and multiple local speakers Msgclub, successfully offering a better, more individualized experience. 

4. Leverage the first mover’s advantage

You stumble onto a sponsored post while browsing Facebook or Instagram.

How do you behave?

Simply scroll past it. 

Social media networks are now overrun with paid adverts and marketing initiatives. Even though it's crucial, marketing on these social networks is challenging because it costs a lot of time and money to be seen by your target demographic and elicit a response from them.

WhatsApp, meanwhile, is a relatively recent platform. All firms have not yet embraced it. 

Here is where you may participate. A competitive advantage and first-mover advantage can come from expanding your business to WhatsApp. 

5. Use WhatsApp to boost your marketing

WhatsApp is mostly used for customer service, but it is also an effective marketing tool.

Broadcast Messaging is one of its key marketing advantages, which also gives it an advantage over other marketing methods.

Businesses can send messages to numerous chats at once using the broadcast messages tool. Customers can receive updates on ongoing sales and promotions, alerts when certain products are back in stock, and any other pertinent information.

What's best?

The recipient is unaware that you are broadcasting a WhatsApp message to a large number of recipients (in the form of a group). They will get the message as a single, private message, which will help you further customize the customer experience. 

Additional crucial marketing and branding characteristics are,

• WhatsApp Business profiles let you submit a thorough business description combined with a call to action (CTA) to encourage conversions. 

• The product catalog for WhatsApp Business is a great method to show off your goods together with their cost, description, website, and product code.

6. Get deep insights into customer behavior and happiness

Do you want to know how your company is doing? 

Consult your clients.

Here, taking a deep dive into consumer data analytics and customer feedback are key.  

Even though WhatsApp does not currently offer an analytics tool, users of the WhatsApp Business API can nevertheless learn more about the behavior and satisfaction of their customers. 

Since WhatsApp Business API lacks a built-in user interface, you'll need a platform for customer engagement like Msgclub to keep track of your analytics. 

Simply choose the parameters you want to monitor, such as response time, labels, user reports, and customer happiness, and presto! The report will be ready for analysis practically immediately. 

7. Get discovered via the WhatsApp yellow pages

The WhatsApp Yellow Pages is a business directory that WhatsApp has created and tested. You can sign up for the app's business directory if you use WhatsApp Business. 

Customers nearby can access your WhatsApp Business profile, see the information about your company there, and communicate with you.Users of WhatsApp can also just search for companies that offer the services or goods they need. Here, your first mover advantage also greatly benefits you.

By registering your company with this business directory, you can likely outperform your rivals. 

8. Automate answering messages

What number of 'What items do you offer?' inquiries: does it take to break you?

Due to the laborious nature of manually responding to questions, social media behemoths like Facebook and Instagram launched automated replies to address frequently asked questions. Similar to how businesses can use automatic replying messages on WhatsApp Marketing to put up quick answers to frequently requested questions. 

Consider an automatic welcome message; it significantly improves the customer's feeling of welcome. 

You are able to configure a Quick Replies message for every circumstance, from discounts to delivery information. 

Using WhatsApp's chat bot as part of your automated customer care is a fantastic additional method. It simulates communication with the customer in the same way that a real customer service agent would. 

Chatbot adoption in the digital world is accelerating.  According to studies, 67% of consumers worldwide interacted with a chatbot to request customer service in the last year. Additionally, implementing a chatbot can help your company save up to 30% on customer service expenses! 

9. Showcase your products via a product catalog

Your company has been listed in WhatsApp's Yellow Pages. Visitors are swarming to your WhatsApp Business Profile. They are interested in the goods or services you are offering.  How are they to be converted?

Current (and potential) consumers may easily explore your items and view the prices of the products through your product catalog. 

They might have made a purchase from you a month ago, been happy with it, and now want to make another transaction. It takes a while to open your website and browse through your stuff.  It's much simpler to open your WhatsApp Chat, navigate to your product catalog, and make an immediate purchase. 

Each item in the WhatsApp catalog has a distinct name, and you can also provide a description, a website link, and product codes. The WhatsApp catalog has a 500 item maximum.

Eventually, interested users will be able to add items to their carts and make purchases directly from WhatsApp. 

Conclusion

Consumers today want to interact with businesses in the same manner and setting as they interact with their personal contacts. 

The best course of action is to start utilizing the WhatsApp Business API to reach your clients where they are. Your team can respond to messages, automate workflows and responses, and track performance and customer satisfaction thanks to the API.

Would you like to begin? To build up your WhatsApp Business API and start using all these capabilities right away, use Msgclub. Click Here.

Frequently asked questions ( FAQ )

1. What is the role of WhatsApp in e learning?

According to studies, WhatsApp groups let students and teachers communicate, which fosters a trustworthy environment and enhances students' engagement in learning activities. 

2. How does online education help children?

By enabling your children to learn through interactive activities, the appropriate online learning platform may completely change the way they view education. They concentrate on particular subject areas, allowing your child to investigate several possibilities to improve performance across a variety of disciplines.

You can also check our other relevent blog Whatsapp Business

Did you find this Blog useful?  Submit Feedback 

Subscribe