What is a corporate WhatsApp Account?

It is now feasible to register a corporate WhatsApp account after WhatsApp released their free official WhatsApp Business application and the WhatsApp Business API. I'll describe what a corporate WhatsApp account is in this blog post, along with the best option for your business.



What is WhatsApp Business?


The official tool provided by WhatsApp Inc., WhatsApp Business, enables businesses to set up corporate WhatsApp accounts and engage with their customers.


WhatsApp is the best client communication medium because it has more than 1.5 billion users worldwide. The official WhatsApp Business application and the WhatsApp Business API were released by WhatsApp in 2018. The consumer version of WhatsApp cannot be used by businesses for business communications.


The WhatsApp Business application


Download the free WhatsApp Business app from the App Store or Google Play Store to use it with Android or iOS devices. Some features of the WhatsApp Business app are identical to those of the consumer app, including sending and receiving WhatsApp messages, using Web WhatsApp, making video and voice conversations, and more. Additional features in the business application are advantageous to enterprises.


The functionality of the WhatsApp Business application.


The WhatsApp Business app, which is designed for small enterprises, contains five extra capabilities not present in the consumer version of WhatsApp Marketing. Do you use the consumer app as a small business? Then I would unquestionably advise switching as quickly as possible to the WhatsApp Business programme.


1. Company profile

Creating a company profile is one of the features of the WhatsApp Business app. It is possible to include useful information for your clients in the company profile. Consider details like a brief synopsis of your business, its address, email address, and its website address.


2. Quick replies


It is possible to swiftly respond to frequently requested questions with fast responses. As you type, these messages appear, and you may send them to your consumers with just one click. You can save a lot of time by doing this.


3. Labels


You can simply organize and find contacts in the app by using labels. Your WhatsApp Business account is kept organized in this way.


4. Automated messages


You can automatically respond to consumer inquiries by putting up automated messaging. Are you not accessible? When a consumer contacts you, you can then implement an unavailable message to let them know. You can also programme automated welcome messages.


5. Catalog


An updated feature for WhatsApp Business was just released. a list of your goods and services in a catalog. Customers may easily see what kinds of goods or services you offer by using the catalog.


How does the WhatsApp Business application work?


  1. From the App Store or Google Play Store, download the app on your iPhone or Android device.


  1. Click Accept & Continue after reading the terms and conditions.


  1. WhatsApp checks to see if the device's phone number or the WhatsApp app are already in use. You can move the chat history to the WhatsApp Business App if this is the case. NOTE: You cannot perform this operation in the reverse order.


  1. If you do not want to use the current phone number, select use a different number.


  1. Choose a phone number and type it in. It receives a confirmation code through text. You can also make use of a landline. You receive an automated voice call with the code in this situation.


  1. Type the name of your business here. You will be notified if the company name does not adhere to WhatsApp's rules.


  1. Your company's profile photo should be added.


  1. Congratulations! Your WhatsApp Business account has now been set up.


Limitations of the WhatsApp Business application


There are many benefits to using WhatsApp for business. There are some drawbacks, too, that you should be aware of along with these benefits.


1. Single device


Only one phone number and phone can simultaneously be registered with the phone number for the WhatsApp Business App. The number cannot be used on more than one device. Need to switch to a different device? The next step is to transfer the phone number and install WhatsApp Business on that device.


2. Single user


It is not possible to use WhatsApp for numerous users since the phone number for the WhatsApp Business App can only be loaded on one device. This means that only one agent from your firm may use WhatsApp Business at a time. You must switch to the WhatsApp Business API to make this happen.


The WhatsApp Business API


For businesses who wish to utilize WhatsApp professionally for client engagement, the WhatsApp Business API is the best option.  Through a number of WhatsApp Business partners, WhatsApp provides this API. The API must be integrated into a dashboard from which you can send and receive messages. Thankfully, a number of businesses provide a ready-to-use option for connecting with customers via the WhatsApp Business API.


The functionality of the WhatsApp Business API


The WhatsApp Business API offers the following functionalities


1. Company profile


The API allows you to establish a corporate profile, just like the app. This profile displays all pertinent details for your clients, such as a business description, address, email address, and website URL.


2. Message settings 


The software also has a feature for changing message settings. While you may react to inquiries immediately, you can also use the API to send automated WhatsApp Business Template messages.


3. Multiple users


Use of the WhatsApp Business API as opposed to the WhatsApp Business App is most likely recommended for this reason over all others. Multiple agents can speak with clients simultaneously via WhatsApp by utilizing the WhatsApp Business API.


4. Chatbots


Chatbot implementation is also possible using the WhatsApp Business API. Chatbots allow you to automate discussions.


How does the WhatsApp Business API work?


There are two ways to get started if you wish to use the WhatsApp Business API. Finding a developer and creating your own application to integrate with the API is the first available alternative. For the majority of businesses, this will be a significant obstacle. We advise the second choice because of this.


Use third-party software that is already integrated with the WhatsApp Business API, such as Msgclub. In this manner, you already have a software solution that meets your needs and is ready to use.


You have up to 24 hours from the time of the last message to respond to a consumer who reaches you via WhatsApp. Why? purely because they forbid you from sending clients arbitrary messages. With an official opt-in, you can send the customer prepared WhatsApp Business Message Templates once these 24 hours have passed.


Not all businesses are permitted to use WhatsApp Business.


WhatsApp Business API partners.


Worldwide, WhatsApp Business has over 40 partners. Three of these partners have integrations with Msgclub. We suggest getting in touch with us to discuss the options if you're interested in using this tool for your business. We will help you with the request and communication processes related to the API.


WhatsApp Business APP or API.


Whatsapp Business App FeatureWhatsApp Enterprise APIDesigned for Consumers, Single Users, SME's, and Enterprise, Free, Variable Pricing Only, one user End-to-end encryption, the General Data Protection Regulation, corporate accounts, website to WhatsApp chat, bots and automation, data protection, and many users.Scalable; shared team inboxIntegration with Msgclub (via official partners for WhatsApp Business)Lead engagement, enterprise-level software, and template messaging


So, should you implement WhatsApp Business for corporate use or not?


For practically every business, WhatsApp Business offers great opportunities. especially if you frequently interact with customers. Both the WhatsApp Business application and API have benefits and drawbacks. The application has the benefit of being totally free, however you can only use it with one person from a single device.


Multiple users are required to manage customer interactions on WhatsApp. I would suggest using Msgclub's interface with the WhatsApp Business API in this situation. Numerous WhatsApp Business partners have already integrated with Msgclub, providing a simple way for users to work together and contact numerous agents over WhatsApp. To Start trial Click here.


Frequently asked questions ( FAQ )


1. Why use WhatsApp ecommerce benefits?


Customers do not like to wait on hold or often check their inbox for a response, therefore instant query resolution is preferred.

  • Simple to Reach

  • Complete History

  • Automated Communications

  • Language Support

  • cuts back on support costs


2. What are e-commerce platforms?


The content management system (CMS) and commerce engine that websites employ to manage purchases, categorized products, and user relationships with online retailers is known as an ecommerce platform. It makes no difference if your company is big or little, B2B or B2C, selling physical products or offering remote services.



You can also check our other relevent blog Whatsapp Business

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