What is sms delivery and how to increase it

One of the most important metrics for text message marketers to track is their SMS delivery rate, which is the proportion of messages that are successfully sent to their contacts.

Phone companies constantly monitor text messages and ban those that they deem to be "spammy" or in violation of their policies. Understanding text message marketing best practices is essential to boosting the efficacy of your SMS campaigns as well as your contacts' reach.   

Here are some pointers to get you going:

Don’t text phone numbers that have never opted in

Your phone has undoubtedly received an unwanted political SMS or perhaps a poorly written scam text. Most likely, you deleted them by replying with "STOP" or reported them as spam to your mobile provider.

Spam text messages are a problem, and phone companies are aggressively restricting texts from the numbers that send them.

Stop reaching contacts who have not properly opted into your text message marketing for the benefit of your SMS delivery rate and your legal standing. Your deliverability rate will decrease if they mark your number as spam, and you might be subject to a TCPA legal action lawsuit.

Have conversations with your customers

A useful indicator used by phone carriers to determine if your message is spam is the reply rate or the proportion of replies from a text messaging campaign.

Keep it conversational when employing Bulk SMS in your marketing approach, as a general rule of thumb. Ask them to respond to your texts and interact with you.

Carriers are searching for ways to keep texting limited to that. a means of interaction and communication rather than a means of mass messaging.

Avoid sending repetitive messages to a large audience.

Even when you've used Bulk SMS Service marketing software that allows you to send messages in bulk to your contacts, you should still be wary of sending a generic copy-and-paste message.

Here is an example of an SMS campaign that phone providers will flag.

"Good Times is having a flash sale! All goods are 50% discounted when you provide this message.”

The phone carriers will start screening your campaign after noticing the same message repeated across a large audience.

Using a text message marketing tool like Msgclub with dynamic copy will deceive carriers into thinking each message is unique, preventing this from happening.

Here is a text campaign employing dynamic copy as an example:

Hi {Customers first name}! Matt from Good Times here. We are running a promotion for 50% off all products like the {Customer’s favorite product}. Just show us this message at the register when you come in.

The carriers will be duped into believing that each communication is unique since each contact will be specifically labeled with a distinct favorite product.

Segmented Lists

Sending text advertisements to lists that are segmented based on the items they are interested in is another way to prevent being marked as spam.

As a result, your campaigns will be more enticing to your contacts, resulting in higher sales, fewer spam complaints, and improved campaign deliverability.

Occasionally, reaching out with the appropriate message is preferable to texting all of your connections.

Want to optimize your SMS deliverability?

Your message will be read if an SMS deliverability plan is put into place. Because of this, we are providing a free consultation with one of our team to discuss how they increase Msgclub users' deliverability rates to above 90% for each text message campaign.

Schedule a time with our textperts today!