How to Use WhatsApp for Business

The number of smartphone users worldwide is 4 billion. Of those, 2 billion people use WhatsApp, and 68% of them claim that it is the simplest way to get in touch with businesses.


Why does that matter?


It indicates that the majority of potential clients, customers, or users of your business utilize messaging services, particularly WhatsApp. Furthermore, 61% of customers don't want to switch to a new messaging platform or install a new app merely to engage with a company.



How to create and set up a WhatsApp business account?


A WhatsApp business account may be created in 4 easy steps. 


Prerequisite


You will need a smartphone running Android or iOS (obviously) as well as a new number before setting up a WhatsApp Business. a new number, as WhatsApp does not let the WhatsApp Business and Messenger apps to share the same number. However, you can do this by transferring your WhatsApp Marketing Messenger number to WhatsApp Business (as seen in the image below) if you wish to use it for the WhatsApp Business app.


Download and set up the WhatsApp for business app


1. Download the WhatsApp Business app from the Google Play Store or App Store


2. Verify your business phone number.


3. Select your company's category and name. Please select "Show more options" to add a description and an address.


4. Create your profile: You can either fill out all of these details when creating your WhatsApp business account or afterwards by going to settings.


Once you click on the edit (pencil) icon, you can add/edit details of your business. From here you can update:


  • Profile image

  • WhatsApp business phone number

  • Your business’s description and location

  • Business category

  • Working days and hours

  • Email and website address

  • Your business’s status


WhatsApp Business features and how to use them [With message template examples]


1. Messaging Tools


Messaging technologies enable you to communicate with customers through automated messages and create important customer discussions. You may programme automated greeting messages, away messages, and rapid responses to frequently requested inquiries using WhatsApp's business messaging service.


(a) A friendly message Automated welcome letters make it easier to present your company to customers. Creating a welcome message for your company can be done as shown here.


To configure a welcome message.


  •  Visit Business Tools and select Greeting

  •  Activate the welcome message

  •  Click the edit icon to enter your message.

  •  To save the changes, tap "Save".


 Greeting message templates:


  • Hello there! We're glad you're here. What can we do to assist you today?

  • Woof! Greetings from Business name>. If I'm not out on a stroll, I'll respond right away!

  • Greetings from our shop. Our goal is to assist you.

  • Hello, searching for product name>? We're ready to assist you!

  • Hi!! Do you need the product name>? Deals are available for every occasion.

  • Greetings from our restaurant.  Do you want to view the menu?


b) Quick replies - Quick replies allow you to save and reuse messages that you frequently send, making it simple and quick to respond to typical inquiries. By using the shortcut ("/bestselling" in the exam below), you can quickly reach a rapid response by typing the letter "/".


To configure a welcome message.


  • Visit Business Tools and select Greeting

  • Activate the welcome message

  • Click the edit icon to enter your message.

  • To save the changes, tap "Save".


c) An away message: As the name implies, an away message is one that is sent out while your company is closed. It improves the customer experience by letting your clients know when to anticipate a response.


Create an away message


  • Access the Business Tools > Away message menu.

  • To activate away message, click "set away message"

  • Click the edit icon to enter your message.

  • Add recipients and set the schedule.

  • To save the changes, tap "Save".


Templates for away messages:


  • Hello, thank you so much for texting Business name>. When we go back to the store, we can't wait to discuss business. 9 a.m. to 7 p.m. on weekdays is our working hour.

  • Hello, and many thanks for getting in touch! If you have any questions, feel free to contact us between the hours of 9 am and 5 pm, Monday through Friday.

  • Hello, this is [business name]. You just missed us, sorry! We'll resume operations during business hours: 10 a.m. to 7 p.m. from Monday through Saturday

  • Heyo! It appears that you came to see us on a weekend. Monday will mark our return. Happy weekend!


2. Labels


You can organize your discussions with labels, which will make it simpler to find your chats and messages. Labels can be made using various color schemes, and they can be added to an entire chat or specific messages inside a chat.


3. Catalog


Catalogs serve as a portable storefront for businesses to advertise and distribute their products so that customers can quickly explore and find anything they want to buy. Customers may now view a business's whole catalog directly within WhatsApp for ecommerce, as opposed to previously having to wait for businesses to provide product photographs one at a time and repeatedly offer information. This improves the professionalism of business owners and keeps clients interested in the discussion without having to go to a website.


A company can enter details like price, description, and product code for each item in their catalog. Businesses in Brazil, Germany, India, Indonesia, Mexico, the U.K., and the U.S. who use the WhatsApp Business app for Android and iPhone can presently use the catalog feature.


To include something into a catalog


  • Go to the More options > Business tools > Catalog menu in the WhatsApp Business app. Select "Add Item" to add a new catalog item.

  • Tap the + sign in green, then select Add Images.

  • To upload photos from your Photos or to capture new photos, tap "Gallery". Ten photos can be uploaded in total.

  • Please name a product or service. For the uploaded product, you can additionally include optional information like the price, description, website link, and product or service code.

  • "Save" can be tapped.


Final thoughts


WhatsApp Business is the best option for you if you are a microbusiness that has just begun utilizing a messaging platform to collect orders and respond to client inquiries, where the customer base is tiny, you can work without any kind of automation, and one person can handle all the queries. Msgclub provides Whatsapp Business API Services.


However, WhatsApp APIs are unquestionably the way to go if you're a medium-sized company, enterprise, or even a small business trying to grow, sell, and offer support to a sizable customer base because they offer superior integration, automation, and control over your messages.Immediately sign up for a free trial.


Frequently asked questions ( FAQ )


1. How can I use WhatsApp for eCommerce business?


Here to configure WhatsApp Ecommerce on the Business App is as follows:

Download WhatsApp for Business.

Create a WhatsApp business profile and fill it out with the name, description, and address of your company.

You can then add product catalogs, customize your Business operating hours, and add automated Welcome answers.


2. Is WhatsApp an eCommerce platform?


Today, WhatsApp has evolved from a chat service to a platform with a number of useful marketing tools. Whatsapp facilitates communication but also links customers to brands and launches e-commerce. The popularity of "WhatsApp Commerce" among companies and brands is rising.


You can also check our other relevent blog Whatsapp Business

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