The Best WhatsApp Business Account Features You Should Be Using

Now that you know how WhatsApp can revolutionize your business communication strategy, are you utilizing all of the features of the WhatsApp corporate app? We'll go over the main account features you should be aware of, why you should use them, and how to get the most out of each one in this article.

Use WhatsApp Business to easily engage clients, establish lasting connections, and promote your goods and services. The software is brimming with features that will enable you to maximize the efficiency of your customer service approach while saving time, energy, and effort.

The Top WhatsApp Business Account Features To Try

• QR Codes and Short Links

• Quick Replies

• Automatic Greeting Messages

• Automatic Away Messages

• Labels

• Business Catalog

• Business Profile

• Broadcast Lists

Let's examine the features of your WhatsApp Business account in more detail.

QR Codes and Short Links

What are QR Codes and Short Links?

Short links are URLs or QR codes that, with just one click, instantaneously start a WhatsApp conversation between a customer and your company. Customers can reach you more quickly and easily this way without having to worry about adding new contacts or entering phone numbers.

On a smartphone with WhatsApp installed, the consumer taps your Short Link, and the software immediately starts a chat between you and them. They will see your company's details and the default message you've chosen if they click through from a web browser. All they have to do to get in touch with your brand is alter the message and email it.

How should I use QR Codes and Short Links?

Include QR Codes and Short Links wherever you want customers to get in touch with your business to get the most out of them. There are many locations to start, including storefronts, product packaging, advertisements, receipts, and social media platforms.

If you have a website, you can alter the wording of your Short Link according to the page that the user clicks on. For example, the text might suggest that a viewing be scheduled, a consultation be scheduled, or a brochure of your services be requested.

What are the benefits of QR Codes and Short Links?

Customers can contact your business more quickly and easily than ever before thanks to short links. More discussions will arrive in your mailbox the more obstacles you can remove that might prevent a consumer from contacting you. More interactions translate into greater participation, more leads, and eventually greater revenue for your company.

Short Links also encourage clients to contact you using WhatsApp rather than email or phone, which will spare your customer support team the time-consuming task of rapidly responding to messages sent through the app.

Quick Replies

What are Quick Replies?

You can respond to frequently asked queries or conversation starters using Quick Replies, which are prewritten messages. You can save up to 50 of them on your WhatsApp Business account, and they are entirely customized.

Quick Replies are a wonderful method to clarify more complex explanations without using lengthy lines of text because they can include media, including photographs or videos. Using shortcuts, the app makes it simple to search for, edit, and send Quick Replies.

How should I use Quick Replies?

Take into account the questions and discussion starters that your company is regularly asked while composing your Quick Replies. You may, for instance, include discussion openings and closings, requests for personal information like address and phone number, seasonal messages, updates on refunds and returns, or information about price lists.

For a consistent customer experience, write your Quick Replies in line with your brand's tone of voice. Make sure a Quick Reply makes sense in the context of the current conversation before you or your customer support team sends it. Also, don't forget to change any personalisation elements, such as the customer's name, before sending.

What are the benefits of Quick Replies?

Quick Replies can help you save a lot of time, effort, and energy when answering FAQs. You'll appreciate being able to provide an answer quickly if you frequently receive the same queries; there's no need to type out the same response four or five times in one day.

Maintaining a consistent, expert, and polished tone of voice for your brand is made easier with the help of Quick Replies. When answering FAQs, pre-templated replies can reduce spelling and grammar mistakes.

Quick Replies, as the name suggests, enables you to quickly respond to clients. Over time, prompt responses can increase customer satisfaction and foster confidence.

Automatic Greeting Messages

What are Automatic Greeting Messages?

When a customer contacts you for the first time or after 14 days of inactivity in their chat, automatic greeting messages are delivered to them. These phrases can make your customer feel welcome right away and are completely customized.

How should I use Automatic Greeting Messages?

To establish the tone for the remainder of your encounter with your consumer, use Automatic Greeting Messages.

Here are several examples:

• Hello there! What can I do for you today?

• Hello! You've reached Katie. Could I get your name, address, and order number to start?

• We appreciate you contacting us via WhatsApp. All messages are answered within a day.

• I appreciate your message. Our customer support team will reply to you as quickly as they can despite the fact that we are busier than normal. Soon, I hope!

What are the benefits of Automatic Greeting Messages?

Your customer care team will respond to every conversation starter quickly thanks to automatic greeting messages, which reduces the number of responses they need to send for each encounter. You can ask for customer information like name, address, or order number in automatic greeting messages, or you can ask the contact to describe the purpose of their inquiry.

Nobody likes to feel forgotten or uncared for, so providing your customers with an automatic answer gives them peace of mind that their message has been received and will be handled. Additionally, it can create a welcoming and expert first impression that strengthens your relationship with that client.

Automatic Away Messages

What are Automatic Away Messages?

Automatic Away Messages are messages that are sent automatically at predetermined times. Away Messages allow you to let contacts know why you are unreachable and when they might anticipate a response.

How should I use Automatic Away Messages?

When you won't be able to reply to WhatsApp messages right away, you can enable Automatic Away Messages. That might occur on a vacation, after hours, or during a time when business is exceptionally brisk.

Choose the time you want your automated message to go out. Away Messages can be turned on constantly, just specific times of the day, or only after work hours.

Additionally, you have full control over who sees your automated message. Away Messages can be turned on for everyone, only unsaved contacts, just selected contacts, or not at all for specific contacts.

What are the benefits of Automatic Away Messages?

Automatic Away Messages assist in controlling the expectations of your clients when they contact you. Being ignored or "left on read" irritates customers more than anything. By outlining right away when they may anticipate a response and the rationale behind that timeline, you can establish precise and fair expectations from the very first interaction.

The advantages also apply to your customer service and business teams. These automatic messages give you and your staff the freedom to entirely disconnect from work interactions outside of your designated office hours, which preserves your time and promotes a healthier work-life balance.

Labels

What are Labels?

You may sort your WhatsApp chats using labels to make it easier to manage your inbox. It is simple to deploy various labeling systems simultaneously (such as sales funnel monitoring and payment status) because contacts can have many Labels applied to them.

How should I use Labels?

Your specific business demands will determine the best approach to use Labels. Labels can be used to accomplish a number of objectives. For illustration, you could:

• Customers can be sorted by interests, previous purchasing patterns, or physical location.

• Utilize Labels like Awaiting Quote, Invoiced, Pending Payment, or Payment Overdue to keep track of a client's payment status.

• Using labels like Lead, Sales Call, or Follow Up, you may follow your customers as they progress through the sales process.

• Use labels like VIP, Urgent, Complaint, or To Do Today to keep track of talks that are urgent or important.

What are the benefits of Labels?

You may quickly prioritize your WhatsApp discussions with Labels. The use of labels makes it simple to keep track of all of your contacts' current statuses without having to manually enter each chat window each time. The outcome? speedier responses for your customers as well as a more organized, effective process for your customer support personnel.

Business Catalog

What is the Business Catalog?

The user-friendly WhatsApp Business Catalog is a great method to showcase your goods on the network. It is a mobile storefront that displays images, costs, and summaries of everything your company has to offer.

How should I use the Business Catalog?

Start by filling out your business catalog as completely as you can. Include succinct, simple-to-read titles and descriptions, top-notch pictures, and transparent pricing schemes. Any language you employ should be enticing, succinct, and consistent with the unique tone of voice of your business. As required, you can also include website links and product codes.

You can point customers towards your catalog once it is complete. Additionally, you may use the chat to immediately share goods or services from your business catalog with your clients.

Your services, goods, and prices will alter as your firm develops. To preserve consistency and transparency and to prevent awkward talks with new consumers about outdated pricing policies or unavailable items, keep your catalog up to date.

What are the benefits of the Business Catalog?

The Business Catalog gives your consumers a quick, easy method to view your goods or services without having to exit WhatsApp to access their web browser or download a PDF. It's an effective technique to convey what you're providing without having to go over your goods or services with each consumer separately.

A current Business Catalog not only saves you time, but it also demonstrates your company's expertise and professionalism. This promotes consumer pleasure and trust right away in your business connection.

Business Profile

What is the Business Profile?

On WhatsApp, your business profile acts as the public face of your company. It's your first opportunity to make an excellent first impression on clients, coworkers, and outside business contacts.

Your WhatsApp Business Profile can include the following:

• Cover photo

• Profile image

• Business name

• Business description

• Phone number

• Email address

• Physical address

• Business hours

• Website

• Catalog

• Social media links

• Business category

• Status

Broadcast Lists

What are Broadcast Lists?

WhatsApp's Broadcast feature enables you to deliver targeted messages to selected contact groups. You can group these contacts using broadcast lists so that you don't have to manually enter each contact every time you want to message the same group.

How should I use Broadcast Lists?

First, read WhatsApp's Marketing Terms of Service page, which outlines proper usage guidelines. Prolonged bans can be avoided by being aware of recommended practices. Securing opt-in consent from your contacts before sending marketing communications and just delivering pertinent, excellent, and infrequent messages are two crucial factors.

Next, think about the best ways to organize your contacts. For example, you may make Broadcast Lists based on the current stage in the sales funnel or the prior purchase patterns, preferences, and interests of your customers.

It's finally time to write your message. Broadcasts are excellent for promoting sales events or other special occasions, introducing new product introductions, or informing customers about updated or replenished merchandise.

How can I get started with WhatsApp Business?

We're so happy you inquired! WhatsApp Business is a fantastic tool for businesses to expand and build enduring relationships with customers. You may even install the software on your pre-existing phone or tablet. It's quick and simple to set up.

If you already use WhatsApp Messenger, you will need to use a different virtual phone number to verify the WhatsApp Business app since you cannot use the same number to verify two WhatsApp accounts.

YourBusinessNumber provides the best remedy. We immediately establish a new phone number for you and SMS it to your phone so you can quickly access WhatsApp Business's capability. You have complete control thanks to our flexible contracts, and our customer support staff is available to help you with any questions.

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Frequently asked questions ( FAQ )

1. What is the significance of WhatsApp in marketing?

Increased sales. Furthermore, WhatsApp marketing works exceptionally well for sales, resulting in 27% more sales leads simply by including your WhatsApp phone number on your website. It appears that potential buyers are more confident in contacting a brand via messaging apps.

2. How can organizations use WhatsApp for business purposes?

WhatsApp Business is a free app for Android and iPhone that was designed with the small business owner in mind. WhatsApp Business facilitates client interaction by giving tools to automate, sort, and respond to messages rapidly.

You can also check our other relevent blog Whatsapp Business

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